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New Holland merged with Case in 1999 and now operates as Case New Holland under CNH Global, a part of the Fiat S.p.A group. The company publicly trades on the New York Stock Exchange under the ticker symbol (CNH). Case New Holland is the second largest manufacturer of agricultural equipment in the world and the third largest manufacturer of construction equipment.

The company's global construction equipment business manufactures over 170 models under the brand lines of New Holland Construction, Case Construction, and Kobelco. These brands encompass the full gamut of heavy construction and light industrial equipment used in road building, quarrying, demolition, excavation, and commercial building and maintenance projects. Types of light construction equipment produced include forklifts, mini excavators, and telehandlers as well as backhoes, compact track, mini-wheel, and skid steer loaders. According to the company's website, construction equipment sales peaked at $5 billion in 2007.[1]

On the agricultural side, CNH has a rich heritage in farm equipment manufacturing. A range of products including tractors, balers, combines, hay tools, planters, seeders, sprayers, and tillage equipment as well as forage, coffee, grape, and sugar cane harvesters are manufactured under Case IH, New Holland Agriculture, and the European tractor manufacturer, Steyr. Agricultural sales capped at $10 billion in 2007.[2]

CNH also operates one of the world's largest equipment finance companies.

Contents

[edit] History

The history behind New Holland dates back to 1895 when a handyman by the name of Abe Zimmerman built a feed mill at his repair shop in New Holland, Pennsylvania. Abe starting producing other agricultural products and his business grew. He proceeded to incorporate his company in 1903. For the next 30 years the company flourished until the Great Depression hit the American farming community with a vengeance, bringing the agricultural industry to its knees, and with it, Zimmerman's fledgling business.[3]

[edit] Early Tractor Prototypes

During the same time period, a number of other companies were coming to the forefront with the production of a number of farming tractor prototypes. Automaker Henry Ford, for example, developed a prototype for the world's first tractor as early as 1907 and 10 years later, the prototype more commonly known as the Fordson Model F tractor hit the production assembly lines. Italian automaker, Fiat, also developed a tractor called the 702 that became available on the market in 1919. Founded in 1906, Claeys was also producing agricultural equipment.

[edit] Sperry Takeover

New Holland would struggle for the next 10 years until a group of four investors took over the company and began production of the first automatic pick-up hay baler. The baler was popular with farmers and widely received putting New Holland back in business as a major manufacturer of agricultural equipment. In 1947, Sperry Corp., an electronics company, acquired New Holland, renaming the company Sperry New Holland. Sperry New Holland went on to produce many types of agricultural machines, but was specifically renowned for carving out a niche as an expert in high-quality harvesting equipment. In 1964 Sperry New Holland bought a major interest in Claey's, by now, one of the biggest combine manufacturers in all of Europe. A breakthrough in agricultural technology occurred when Sperry New Holland introduced its haybine mower-conditioner model 460 to the market in the same year. The machine performed the job of what typically had been conducted by two or three machines.[4]

[edit] Ford Spurs Growth

Ford was also establishing itself as an agricultural manufacturer to be reckoned with. The company made strong headway with its Ford Tractor Division with a host of major developments that included the use of rubber pneumatic tires, power hydraulics, diesel engines, and the three-point hitch.

In 1986, Ford bought out Sperry New Holland and merged the company with its Ford Tractor Operations, creating a totally new company called Ford New Holland. Reminiscent of the late 1970s and 80s, the merger between these two conglomerates proved extremely successful resulting in New Holland's prominent growth. The company had finally become a dominant contender in the farm equipment business with 2,500 dealers and 900 employees scattered over a 100 different countries. [5]

Shortly after the merger, Ford also bought Versatile Farm and Equipment Co., an agricultural equipment manufacturer based in Canada. The combination of the three companies in operation together created a rather dynamic portfolio for Ford New Holland, particularly its ability to produce and bring to market, a broad array of agricultural equipment.

[edit] Fiat Creates a Global Entity

By 1991 FiatGeotech merged with Ford New Holland to create a massive industrial equipment entity named N.H. Geotech. In North America, the company would keep the Ford New Holland name. Headquartered in London, the merger made N.H. Geotech the largest producer of tractors and haying equipment in the world, the second largest producer of combines, and the third largest producer of diesel engines. The merger did not come as a shock to industry insiders either. Ford had been seeking to dispose of its tractor operations for quite some time.[6]

[edit] New Holland Integrates

In the years that ensued, N.H. Geotech under went massive streamlining and corporate integration in an effort to ramp up production and get its products to market more swiftly, while concentrating manufacturing operations on core components. In 1993 the company was renamed New Holland N.V. The newly integrated company also introduced its successfully popular line of 140 to 210 horsepower tractors that sold out in less than two years. Integration was finalized in 1994 during a worldwide convention. New Holland unveiled a complete new corporate identity and logo. Fiat eventually acquired the other 20 percent of New Holland from Ford. In 1995 New Holland celebrated the 100-year anniversary of the brand name renaming the pre-existing North American based Ford New Holland, New Holland North America. [7]

[edit] The Company Today

Today, CNH remains a leading global competitor in the agricultural and construction industries operating with about 11,500 dealers in 160 countries with reported net sales totaling US$13 billion in 2006. Of total net revenue, 60 percent was generated from the sale of agricultural equipment and 30 percent, from the sale of construction equipment. The company currently has over 25,000 employees and maintains 39 manufacturing plants and 26 research and development facilities around the world.[8]

[edit] Equipment List

[edit] References

  1. Construction Equipment. CNH> 2008-09-23.
  2. Construction Equipment. CNH. 2008-09-23.
  3. New Holland. Reference For Business. 2008-09-23.
  4. New Holland. Reference For Business. 2008-09-23.
  5. New Holland. Reference For Business. 2008-09-23.
  6. New Holland. Reference For Business.2008-09-23.
  7. New Holland. Reference for Business. 2008-09-23.
  8. Construction Equipment. CNH. 2008-09-23.

[edit] External Links